About us
Slovenia – Generali
GENERALI Zavarovalnica d.d. Ljubljana
At the moment there are 309 employees working in Generali Zavarovalnica, the own sales network consists of 8 sales offices throughout the country, 65 exclusive agents and over 150 autonomous agencies and brokers and also over 50 branch officies of the bank partner SKB and 54 of Banka Koper are offering the insurance services.
Profile
- Developed tied sales force as the backbone of distribution
- One of the market leaders in bank assurance
- Full range of life and nonlife products
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Leader of innovative products in Slovenia
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The most innovative approach to the market: strategic use of marketing channels and marketing campaign, Halo Polica)
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Lean structure, central organisation (lowest number of administration staff in relation to premium in Generali CEE companies)
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IT solutions give a competitive edge over competitors
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Paperless office in all main processes
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High level of automatisation
Current position on major business line
Non-life:
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First mover in the market with differentiated motor tariffs in motor hull and motor tpl
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Well established sales through own sales force, independent agencies, bank and direct channel
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8% market share in private property business
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Most innovative company in the market for non-life products
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Broad range of products in almost all lines of business (private, SME and industrial segment of customers)
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Specialist for international programs (example Gorenje)
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Very good claims ratio development due to differentiated tariffs in mass business and tight underwriting in industrial business
Life:
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Banking partners and own sales force as main distribution channels
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Complete shift from conventional to unit linked products on the market, Generali was the first mover on the unit linked business
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Established cooperation with life risk products bound to loans with SKB Banka
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Good product margins after reaching the critical volume of contracts
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Renewed unit linked products with possibility of more funds on one policy and change of funds
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Existing pension fund mainly serving international group clients
Strategy distribution
Key strategy of distribution network development is adoption of the 4-pillar business model mainly focusing on:
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Productive, reliable and efficient distribution networks with low fluctuation rate
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Effective and career oriented HR policy
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Clear client communication strategy
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Innovative product approach
Competitive advantage
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Possibility of concentrating on specific target group
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Flexibility in terms in time to market and product development
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Swifter adaptation to changing needs of costumers
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Clearly focused and highly recognised marketing and communication strategy
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High level of trainings and know how
Distribution strategy – tied sales force
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Increased client focus, up-selling
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Cross – selling, CRM tool development, balance of portfolio mix
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Further development of specialists (life & non-life)
Distribution strategy – other channels
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Distribution of banking products (loans, CC)
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Development of financial services in cooperation with banks (Generali Card)
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Development of special programmes according to products sold (specialists)
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Building of Halo Polica as a “low premium” brand
